Super Bowl LX: Bay Area Hotel and Car Rental Pricing

Super Bowl LX (60) is a little over a week away. Most hotels and car rental facilities have already started setting their prices for Super Bowl week. Planning ahead can help you manage costs and feel more confident in your trip, whether you are traveling to attend the game, on business, or on a leisure visit to the Bay Area. Be ready to pay up!

Super Bowl LX (60) will be held in Santa Clara at Levi’s Stadium. Expect pricing in Santa Clara to skyrocket. Key events during Super Bowl week will also take place across the Bay Area, offering a range of regional activities. Here is a list of some of the key events taking place:

  • Super Bowl Opening Night (Feb 2) – Takes place in San Jose at the San Jose Convention Center
  • Super Bowl Experience (Feb 3 – 7) – Takes place in San Francisco at the Moscone Center North and South
  • NFL Honors (Feb 5) – Take place in San Francisco at the Palace of Fine Arts
  • BAHC Live! Concert Series (Feb 5–7) – Takes place in San Francisco at the Bill Graham Civic Auditorium

Hotels Prices

In past events, host cities have experienced significant price spikes, sometimes 3-8x the normal rate. Average nightly rates can range from $500 to $1,500, reflecting the variability you might encounter. The price depends on the city, tier, and length of stay. Below is a breakdown of the average nightly rate you could expect in Santa Clara, San Francisco, and the surrounding cities:

  • Santa Clara
    • $1,000 – $3,500+
  • San Francisco (Downtown)
    • $2,300+
  • San Jose
    • $118 – $2,000+
  • Near SFO (Millbrae, Burlingame, San Mateo etc)
    • $250 – $1,500
  • East Bay (Oakland, Fremont etc.)
    • $250 – $1,500

Car Rental Prices

Transportation costs during Super Bowl week will vary. Some hotels may offer shuttle service to specific events, including Super Bowl Sunday. If you’re using rideshare, expect surge pricing throughout the week, especially on Super Bowl Sunday, so plan accordingly. If you plan to rent a car, expect prices to be higher than usual. Here are the average daily rates by some of the major rental companies:

  • Hertz
    • $95 – $150/day
  • Enterprise
    • $90 – $140/day
  • Avis
    • $90 – $145/day
  • Alamo
    • $85 – $135/day
  • Budget/Dollar/Thrifty
    • $80 – $130/day

Other costs to consider when renting

  • Rental location
    • Renting from an airport location will come with extra fees
    • Consider renting from an offsite location.
  • Size of the vehicle
    • Premium vehicles
    • SUV
    • Mid-size sedans
    • Smaller sedans
  • Pre-paying Fuel
    • Pre-paying fuel can add significant cost.
    • Returning it full can save you money. Just be sure to find gas stations in the surrounding area. Avoid gas stations that are very close to the airport.
  • Pre-pay Toll
    • There are tolls in the Bay Area, especially when crossing the Bay and San Mateo Bridge.
  • Loss Damage Waiver
    • Try avoiding this at all costs. This can range from $15 to $35/day in addition to your daily rate.
    • Your credit likely includes loss damage coverage for car rentals. Check your card benefits before agreeing to the rental company’s loss damage waiver.
  • Packages
    • Emergency Tow
    • Satellite radio
    • Wifi
    • You don’t need these!

Are you coming to the Bay Area during Super Bowl week?

Happy Travelz!